Bulk SMS Marketing Industry
One of the most viable options to market your product amongst your target audience is the use of bulk sms service. The marketer is assured that the message has been delivered at the right time to the intended receiver. These messages could be informational, promotional or alerts in nature and reach your customer almost instantaneously. These services are used by banks or stock broking companies to send alert messages to their clients or updates about their account. Educational institutes or colleges can also use these services to spread information about various new courses introduced in their respective institutes or admission related news. Real estate agents make effective use of the bulk sms service to promote their properties for sale.
The advent of bulk SMS technology has therefore, led to a boom in the marketing industry. It facilitates easy reach to the prospective client at minimum cost. There are many companies providing bulk sms services in the Indian market. They offer outstanding and unparalleled services and ensure timely delivery of messages without time lag at lowest possible rates. The SMS gateway used by these companies is an online application that does not require any specific software or initial set up fees. They are extremely user friendly and can be conveniently operated by a beginner as well. They also provide 24/7 technical assistance to all their customers.
As a matter of fact, the bulk sms industry has evolved as a very good option for those who are willing to start up their own business. These companies usually provide an option to become their reseller. The reseller gets bulk sms credits from the service provider at a bargain and can further resell those sms credits at a comfortable price and keeps the margin as his profit. The reseller also can further appoint as many resellers as he wishes too. He also has the freedom to promote his own brand name since the website can be hosted by the domain name of his own choice. The website can be customized as per the reseller’s choice. Therefore, it is a thought worthy option for those who desire to be future entrepreneurs.
In today’s fast paced world it is extremely important to reach maximum number of your prospective clients in minimum possible time frame. There can be many ways to connect with the target audience including traditional ways of communicating like advertisement in newspaper, direct mailers, posters, banners, radio ads etc. However, the point of contention here is the huge cost involved. An advertisement in newspaper costs a fortune and an equal huge amount is involved with other methods like posters, banners and their distribution.
A contemporary resolution to minimize the cost incurred would be the use of bulk messaging services. Here you can send voluminous messages instantaneously. There are many big companies who are providing bulk message services in India. They offer distinguished services, 24/7 customer support and most competitive bulk sms rates. Since many organizations are involved, one can go with the company that provided the lowest rates coupled with best services. All these companies have successfully harnessed the power of mobile communication to ensure the desired message is delivered to intended audience with in the required time duration.
The aforesaid messages to be delivered to the client or customer could be of varied nature. It is quite possible that the banks use this message services as “Alerts” for their customers. It could be a personal account update about the balance or any important service message. Moreover, the service is also widely used by stock broking companies, they provide stocks and share prices updates, commodity alerts to their clients.
In addition to the above, bulk sms are also used for marketing of products. The message can be delivered to the target audience as and when intended. Also, educational institutes and colleges use this service to send information about new courses or admissions on the student’s mobile phones. However, a key point here is the differentiator between cheap message service and the premium message service. The individual / entity availing the benefits of this messaging service should choose the service provider that provides best services at the lowest rates. These service providers usually provide an online application for sending bulk SMS that integrates well with your existing system and does not require any additional software installations. They also provide dedicated SMS bandwidth for high volume users and separate routes for promotional and alert traffic. Hence, it is advisable to try out this option for effective promotion of your products.