Before I go into the details on how to buy and sell domain names for big cash profits, let me first discuss the steps you have to take in order to own a valuable web property that is worth selling. As you may already know, a domain name is a virtual real estate that is worth thousands or millions of dollars if it has high commercial benefit to a potential buyer.
While it is true that an empty domain can be sold for thousands of dollars, there is little you can do to sell it profitably if it is not a one-word or two-word domain name. To this end, it is very important as a domain flipper or entrepreneur to learn how to make your web property valuable so as to attract the kind of money you are hoping to earn from a willing and able buyer.
So, you have to understand the specific characteristics of a domain name that potential buyers will be scrambling to possess at all cost. These characteristics or elements of a valuable domain are what you should consider before buying or hand registering a domain name in the first place.
Characteristics of a Good Domain Name
1. It Must Have Commercial Value
Majority of websites that are built on the internet are for commercial purposes. It follows, therefore, that your domain name should have commercial intention if you want to make money online from it. In other words, it should be short, brand-able, generic, marketable and easy to remember.
One-word, two-word and generic domain names will fall into this category easily because they are highly sought-after in the secondary domain market. A name that clearly depicts a specific market, product, service or subject will be commercially valuable in this regard.
2. It Should Have a High PageRank and Backlinks
For you to be able to sell a domain name quickly, it must have unique selling point (USP) going for it. This could be the age of the domain name, high PageRank or lots of relevant back links. Having these characteristics will definitely pass some authority and credibility to the website that the new owner of the domain will build on it.
If you ask me how to buy and sell domain names for big cash profits, I will simply tell you to build a website or blog on a domain, optimize and monetize it with shareable and quality content. You can then build back links to it in order to create authority.
How to Sell a Domain Name
To sell your domain name successfully, you must be ready and willing to market it on the internet. The old saying that if a man knows how to build a better mousetrap, the world will beat a path to his doorstep is no longer tenable.
As a smart domain flipper, you have to explore various marketing media to find the right buyer for your web property. Immediately you buy or register a domain name, you should start building an email list of subscribers in the niche as soon as possible. The idea is to begin with the end in mind i.e. to have a target audience you can market your website for sale to somewhere down the road.
In other words, you can easily offer to sell your domain name to members of your list who will be highly targeted prospects. Because they have willingly subscribed to your list in the past, you will be amazed how interested most of the subscribers will be to own your business especially if it is profitable.
Another method to sell a domain name is to use secondary domain markets or auction markets to list it for sale. There are lots of them to check out including Sedo.com and Flippa.com. If you have premium web property, there will be competitive bidding from hordes of potential buyers and it will drive the bid prices up.
Really, there is no hard and fast rule on how to buy and sell domain names for big cash profits. It is all about finding a marketing medium where you can reach your target audience who will be interested to buy your domain at a reasonable price.