It looks like Walmart acquired a, ahem, sexy domain name. According to Whois records, Lingerie .com is now registered to Wal-Mart Stores, Inc.. The domain name is registered at MarkMonitor, the brand protection registrar the company uses for its domain name management. Lingerie.com had previously been registered under privacy proxy at Moniker.
The acquisition of Lingerie.com was reported in a tweet from Jamie Zoch:
Wal-Mart Stores, Inc. acquires premium generic, category defining domain name https://t.co/3uYA9MkjlV according to whois records. The domain was acquired for its fairly new (2018) acquisition of lingerie brand Bare Necessities, which it currently redirects to. #lingerie #domain
— Jamie Zoch (@DotWeekly) February 1, 2020
From what I can tell, Lingerie.com had been a fully developed business that was owned by Bareweb, Inc. According to a blog post on the Walmart corporate website, Walmart acquired Bare Necessities in 2018. I presume this acquisition was a part of that deal. Lingerie.com now forwards to BareNecessities.com rather than being used for a standalone website as it had been before.
Walmart owns quite a few exceptional domain names in its portfolio, primarily through acquisitions.
Walmart owns:
Jet.com, Shoes.com, George.com, Jig.com, and Amigo.com. I am sure I am overlooking some that are registered to entities operated by Walmart.
Ref: domaininvesting.com
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