Walmart acquires sexy domain name

It looks like Walmart acquired a, ahem, sexy domain name. According to Whois records, Lingerie .com is now registered to Wal-Mart Stores, Inc.. The domain name is registered at MarkMonitor, the brand protection registrar the company uses for its domain name management. had previously been registered under privacy proxy at Moniker.

The acquisition of was reported in a tweet from Jamie Zoch:

From what I can tell, had been a fully developed business that was owned by Bareweb, Inc. According to a blog post on the Walmart corporate website, Walmart acquired Bare Necessities in 2018. I presume this acquisition was a part of that deal. now forwards to rather than being used for a standalone website as it had been before.
Godaddy AuctionWalmart owns quite a few exceptional domain names in its portfolio, primarily through acquisitions.

Walmart owns:,,,, and I am sure I am overlooking some that are registered to entities operated by Walmart.


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